That's Dharma — 150 lbs of American Bully XXL, and the reason pet store owners always get first pick of our calendar.

Dharma's Esthetic Design is named after Jason's dog, Dharma — an American Bully XXL who tips the scale at about 150 pounds. Dharma is the reason pet store owners always get first pick of our calendar: helping ecommerce brands like the ones he'd shop at himself is personal, not just a market we picked.

It's also why we built the business around actually listening to what a store owner needs, instead of pushing the same template to everyone who walks in the door — one size doesn't fit every store, and it definitely doesn't fit every dog.